What I do:
Standing out online in this day and age is both easier, and harder than ever. There are more channels and opportunities to be seen, but exponentially more competition, noise, and content to weed through. How do you solve this problem?
The short answer is: by finding out what kind of content makes you stick out, and creating a community around your work/products.
One that can talk about you, refer you, or even do the marketing for you. Social media is the necessary chaos that allows this, but you’ve got to be tactical with what you put out there. According to PR News Wire, there are approximately 77% of small businesses use social media for marketing or advertising. That is just in the US alone, and this was in 2018—not including large corporations.
This is where I step in.
I advise, teach, and strategize with businesses that aren’t getting anywhere with their online content. No reactions, no comments, and no followers seems like a trivial thing, until it comes down to sales. Because wasted energy is a resource best used wisely.
Industrial companies (I’ve found), are very archaic. Why is it that in this new age of marketing, the very people who help drive the economy are so far behind the curve?
The reasons are simple:
Perhaps up until this point, your team has perceived social media to be a network for only friends, family, or youth—not business.
Your company is B2B, and leans on it’s sales team for generating leads. This is great for profit, but not very effective for PR.
The workers in your field don’t come from a creative background, and STEM employees tend to think like STEM employees. In other words, the engineering, production, and quality control are most important on a day-to-day basis.
I want you to understand that these are all legitimate priorities, but that is only one half of the brain talking. The other side of the chess board requires critical, creative thinking in order to stand out from the competition. My background in both manufacturing and visual arts helps give a big picture perspective on how your audience will react, if you’re spending too much money on unnecessary marketing processes, and how exactly the other folks in your market are creating their content.
The ones who are succeeding, are doing something different after all, don’t you think?
What I do is simple.
I offer consulting, creative content instruction, and even creative services depending on your needs. My main goal is to help you strategize a content marketing plan, so that I don’t need to be in the picture long term. I bring to the table 10 years of experience as a photographer/filmmaker, and expert advice on how the content you put time, money, and energy into will affect your social media platforms, and even sales.
Working with, or teaching your marketing team how to represent your company visually while not slowing down production or sales.
A list of what camera/lighting gear, software, and assets are suitable for your company’s content requirements. This makes in-house content creation easier if you plan on making a position out of it.
Training courses for your team members on how to shoot, light, and edit easy-to-consume videos on the fly, so you don’t have to constantly outsource the creative work.
Simple online tools to track the progress of your accounts, and where the sales are coming from.
Free 15 minute consultations for startups, and small businesses.