My name is Daniel DeArco, and I’m a content creator, digital marketing strategist, and consultant—specializing in product design, manufacturing technology, and automation. I’ve had many dreams and many jobs in the past: working as a commercial photographer for product/fashion companies, interpreting engineering drawings in a manufacturing job shop and programming CNC machines, designing video props and camera rigs in my home workshop. I even wanted to be a Cirque Du Soleil acrobat at one point in my life, but that’s a tale for another time.

P1066305.jpg

My history is diverse, I know; but the one common thread that never changes is my love for creating something from nothing, and using very technical skills to tell interesting stories.

I’ve worked with so many amazing companies in my career: Windsor Fashion, Plastic Depot, Costco, JLE Industries, Popflex Active, GS Love, California Sunday Magazine, and more.

When I was mostly working as a commercial photographer, one situation I kept running into was clients hiring me for large projects, campaigns, social media content, etc. until they wanted to hire me full time. I obviously would have to decline since I was running a business with multiple customers, but it eventually hit me later on that it was an unfortunate situation for my customers to be in. All of the knowledge about lighting, directing, composition, producing shoots, etc. was in my head—and the only way they could get those things was by hiring me. Yes, that technically is the reason I charged what I charged, but those scenarios often left clients feeling like they had no creative power or say in the situation. They wanted to understand how to do content creation themselves… to be involved more, instead of giving all the creative control to the person that isn’t even in their company. Once I saw things from their perspective, it made sense. Even though there were way more photographers out there (making the service more of a commodity, and prices cheaper), the demand for content also went up.

I saw that it was way more costly to hire expensive photographers for one-off projects 20 times a year, instead of having a creator in house that could work 7 days a week on salary.

See, it isn’t just service that people are after; it’s experience and knowledge. This is why I choose to focus more on consultations, instruction, and content strategy nowadays, because I know that my clients would want to have these marketing tactics in house long term. Basically, I don’t need to be the person shooting everything, even though it’s a service that I do still offer.

I want to help people long term. You know, that old chestnut.

I look forward to setting up a call with you, and hearing how I might be able to find a content marketing solution with you. Yes, it can be done, but it requires you to know exactly what you want, how you want to be seen, and what type of visual content is your company’s priority. If this is what you’re into, then allow me to assist!